Story Engine

we use research, a narrative approach, and a tactical plan to help build your most productive asset: your master story. go, right now, and pull your strategic plan from the shelf. consider your mission, vision, and values. you're inclusive and innovative, with plenty of integrity. terrific. but how does any of this help you make decisions? how does it make you different from your competitors? no matter what you do — create, manufacture, invest, govern, build, plan, encourage, design — you do it for a reason. it means something. meaning, why we do what we do, is our most valuable asset. this is how we attract investment and great people, customers and clients, fans. yet most of us don't think about it. why? management and leadership became sciences after the second world war. creativity became a specialty, for advertising agencies whose business models do not allow for deep research. marketing, communication, advertising, and public relations became discreet entities, things-in-themselv