Story, Inc.

in the beginning, brands hired agencies to create beautiful 30 second films that were shown in front of a captive audience multiple times a night, seven days a week. the brand was happy, the agency was happy, the customer was happy. and life was good. but then the internet showed up. and suddenly life wasn’t so simple any more. there was social media. there was time-shifting. there were digital downloads. and there was friending, and tweeting, and even something called rick-rolling. suddenly the brands couldn’t reach their customers every night, seven days a week. and talented agencies couldn’t make beautiful films. and life was not very good. but then a new thought was thought up. what if the tables were turned? what if instead of brands going door to door, trying to put their films in front of their customers night after night, the brands invited the customers to them. so the agency turned to people like story, inc. – a studio that specializes in creating short, informative, and ente