Storyfutures

storyfutures is a 4.5 year £12m (fec) project led by royal holloway. it is a new kind of research project that brings together a consortia of heis and creative industries companies. it is funded by the arts & humanities research council (ahrc) as part of an unprecedented investment in creative industries r&d via the creative industries clusters programme. our aim is to create innovative and risky projects that address the need to create compelling content and story experiences in next generation technologies, focusing particularly on virtual, augmented and mixed reality. storyfutures focuses on the future of: 1. story form 2. business models 3. creative data processes 4. audience experiences. who is involved in the storyfutures partnership and where is it located? storyfutures is led by royal holloway. it is located in the the ‘gateway cluster’, to london’s immediate west. our partnership spans film, tv, gaming, vfx and immersive. our partners include: pinewood studios, immerse