Storyology Research

partners barbara tenney and melanie kartalija founded storyology research to help businesses gain a deep understanding of their customers, illuminating each company's story through consumer experiences. using qualitative research methodologies like focus groups, ethnography and in-depth interviews, we look into the everyday lives of your customers. through in-person observation and interviews, audio and video recordings, photography and mobile messaging, their stories will emerge as storyology explores their day-to-day experiences, discovering exciting insights at every touch point. barb is a veteran researcher with experience spanning the qualitative and quantitative spectrum. understanding the goal of the research is her first priority, setting the stage for revealing insights and actionable recommendations crafted for each client on the team. she has a unique ability to speak to the creatives as well as to no-nonsense decision-makers. melanie's innate curiosity about what makes peop