Storyup

stories are the most powerful way of communicating because the human mind is hard-wired to respond that way. the pleasure derived from a story well told is nature’s way of getting us to pay attention. startups have a lot of people to seduce, from angel investors to vcs, clients, customers and journalists. you can quote facts and figures all you like to these people, but if you haven’t seduced them – if you haven’t got your story right – they will just wait until you’ve finished speaking to tell you how wrong you are (if they even spend this long with you). of course numbers are important – but they are just part of your story. storyup is more than just a communications agency. it is a storytelling agency designed specifically for startups. we believe that given the right tools, startups are their own best advocate, whether it be pitching to investors, clients or journalists. we supply those tools. the sorypack wiring your startup for story is as much about the process as the final prod