Strangebird Analytics

specializing in qualitative data analysis with specific application to the written survey comments and data visualization, strangebird takes an uncommon approach to marketing by highlighting the individual sentiments that comprise the collective voice, brand and identity of great corporate structures and organizations. in reference to qualitative data analysis, the bottom line here is that you surveyed a group of people and asked them what they thought...now those responses need to be read, interpreted, categorized and analyzed to get to what the numbers in your survey aren't telling you. we compile the data using categories and values that we develop with you based on what information you hope to glean from the questions you posed in your survey. you determine what information is most valuable. the flexibility and power of data visualization highlights the growing need for data literacy. pictures of statistics can reveal or distort what we once would take as fact. the more users know