Strata Insights Inc.

we’re brand economists. we prove, predict, and amplify the financial contribution of your brand. business and brand measurement practices are done in silos, creating a barrier for more accurate analysis and business forecasting. brand metrics do not include financial quantification and only measure marketing’s impact. as brand economists, we take an industry- and enterprise-wide approach to assess all resources affecting brand performance. not just marketing but also sales, finance, operations, hr, distribution, investor relations and customer care. we pair non-financial metrics with financial metrics to explain business results, connecting investment to perceptions, perceptions to behavior, and behavior to financial outcomes. we developed a rigorous scientific methodology for calculating, benchmarking, tracking and predicting roi on all brand investments. 1. identify what perceptions and behaviors drive revenue and profit 2. measure how influential marketing is versus other organizati