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Strategic Account Based Marketing

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account-based marketing (abm), also known as key-account targeting or abm marketing, is a strategic marketing approach, that treats an account (which may be at an individual, company, vertical or cluster level) as a market of one. abm is highly personalised, and combines insight-driven marketing with sales, to increase awareness, develop relationships and drive growth within specific high-value, high-propensity accounts.

Headquarters:
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Industry:
Marketing and Advertising
Founded:
1995
Employees:
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Annual Revenue:
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Type: Private
Ticker: -
AbmB2bB2b MarketingAccount Based Marketing

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