Strategic Communication Chair Group

strategic communication refers to people’s communication efforts to address or engage audiences for the advancement of goals. it concerns the use and creation of venues, technologies such as the internet and mobile phones, discourses and practices of interaction – and their intended and unintended consequences. we see communication as a process between people, shaped by their relations and interactions, that is fundamental for addressing societal and environmental challenges. the latin verb communicare, the origin of our noun communication, means ‘to impart, share, or make common’. in our plural world, achieving such ‘bringing together’ of actors is no easy feat. at the same time, communication is of prime importance in meeting the challenges of our time. our research and education engage with key challenges in the domains of food, health and the living environment: healthy lifestyles; sustainable food and food production; and sustainable co-evolution between societies and the living