Strategic Crowdfunding

strategic crowdfunding helps crowdfunders plan, launch and market their campaign, ultimately raising big bucks on sites like kickstarter and indiegogo. crowdfunding isn't easy. in fact, more than half of all campaigns fail. you can't just launch a campaign and expect people to find it. even if you have an amazing idea, all the work happens in the pre-launch. you need to find your backers before you launch. heather hairgrove and erin kienzle have worked in public relations, marketing, copywriting and broadcast television. they will show you how to: - find your audience - write a compelling pitch video - choose the perfect perks - launch to a list of people ready to throw money your way - turn your backers into your promoters - attract press and bloggers - use social media effectively - expand your reach through email marketing if your'e thinking about launching a crowdfunding campaign, it's very overwhelming... but we're here to make it easier. we systemize the process for you. we guide