Strategic Marketing Innovations

strategic marketing innovations (smi), based in tampa, florida, provides marketing and sales services for the senior living industry that help to build and maintain occupancy. marketing marketing services are comprised of two complimentary functions: 1. marketing audit - an onsite review analyzes the efficiency and effectiveness of the marketing department relative to: - strategy - organization - systems/processes - functions/tasks - productivity recommendations identify problem areas and a course of action to improve marketing performance leading to improved occupancy and profitability. smi's unique approach also uses the marketing audit as a creative tool to enhance the value proposition and competitive advantage in light of trends and issues facing the senior living industry in this time of unprecedented transition. 2. strategic marketing plan - an actionable stakeholder-developed blue print for success that details initiatives to address the marketing challenges and opportun