Strategic Precision

strategic precision is a combined full-service market research agency and analytics consultancy. our solutions effect a disruptive and innovative market influence for brands that want to improve their performance. we understand how to bring data to life. our team are recognised experts in the areas of psychology, analytics, research, statistics and behavioural economics, each having 20+ years of experience. our clients span insurance, fmcg, automotive, retail, loyalty, banking, utilities and education. we provide unique solutions that have the potential to make a significant difference, by using behavioural economic models that analyze psychological, social, cognitive, and emotional factors and the effects they have on the way consumers behave in real markets. once the appropriate models have been developed, we integrate the findings with your customer database. analytics on behavioural data can only go a certain way in predicting the way consumers behave. this is because even thou