Strategicsense

multicultural and digital are the driving forces that are changing the way we think and develop marketing strategies in u.s. but, are the agencies and marketers ready for this new scenario? digital vs traditional. general market vs multicultural. we need to stop thinking in silos and start having a more inclusive approach (what we call cross-strategy). our strategic consulting services are focused in three different areas: - multicultural opportunity - multicultural strategy - agency management advising both advertising agencies and marketers.