Strategy Onepager

mick is a consultant & adjunct lecturer specialising in business strategy (focusing on the ogsm framework) marketing strategy, brand, brand management and start-up strategy. his approach has a particular focus on the practical execution of well formulated strategic plans in a way that works in dynamic organisations and competitive marketplaces. mick has worked for over 20 years with procter & gamble on brands like gillette and with other major brands such as salomon, mavic, arc'teryx, harry’s shave-care and o2. he has been an adjunct lecturer at the ucd michael smurfit school of business on marketing strategy, brand management and shopper marketing & ecommerce.