Strategy Scorecard

it’s like battlebots, for business. some are built for speed, others for toughness. some have retractable arms, while some spit fire from their mouths (cool!). just like every bot needs to decide what it wants to be, so does every business. you can’t be everything to everyone - you need to pick a lane and go all in. this is what we call “strategy” (huh?). think of it this way - what are the toughest decisions companies need to make and how do they approach making them? they usually involve how they decide to spend their (limited) money. what products do we build? which new markets do we enter? is it time for an acquisition? ah, now we’re getting somewhere. a strategy is an approach for making hard decisions. what makes these decisions hard? trade-offs. and so a good corporate strategy is one that makes trade-offs easier by providing direction to every facet of the organization. wow, now we’re getting jargony. what does that even mean? well, google’s mission is to “maximize access to