Studio Marije Vogelzang

“i design shit”. "designers who work with the subject ‘food’ are often called food designers. according to marije vogelzang, food is already perfectly and beautifully designed by nature. she designs from the verb to eat. she is for example inspired by the origin of food, the preparation, etiquette, history or the culture of food. that is why she doesn’t call herself food designer but, as the first in the world, eating-designer. it is often thought that designers who work with food only design the shape of the food that is on your plate. vogelzang wonders if there even is a plate. her aim is to look at the content and background of the food. the shape is just a tool to tell the story. vogelzang is trying to show the exploration and potency of a new approach on the act of eating (or is it a new approach on design?). having graduated at the design academy in eindhoven in 2000, marije set her mind on creating a new direction in the field of design. after having developed and recently sold