Stupid Clothing

the story stupid® clothing was born in les deux alpes, a small town in the mountains. our clothing is designed around and made for our lifestyles, and those of our seasonal winter and summer buddies. the stupid® brand voices the same unifying attitude that runs through every like-minded idiot around the planet, from the alpes, to the sea, to the cities and beyond; supplying quality fashion that mirrors our beliefs. the true essence of stupid® is: “never take life too seriously, wear your heart on your sleeve, and have the confident fearlessness to jump headlong 100% into everything.” - harvey & cat design stupid® clothing blends snow and surf functionality with streetwear influences and fashion lifestyle trends. our range of clothing and accessories truly endorses the attitude of our wearer, in every environment, in the city or in the elements. we pay great attention to the details of each piece to ensure that the true essence of stupid® runs through the entire collection.