Sturgeon Bay Visitor Center

mission statement “our mission is to market sturgeon bay as a year round destination and promote our city as a premier community to live, shop and play.” a vision for sturgeon bay sturgeon bay will be known as the premier wisconsin community and tourism destination. it will contain wonderful shopping, dining, entertainment and cultural opportunities. sturgeon bay will be the gateway to door county. with the waters of sturgeon bay being the community’s greatest asset, waterfront development will continue to be a critical component of the future. compatible development will serve local residents as well as new visitors to the community. green space and pedestrian walkways on both sides of the bay will encourage linkage of the east and west sides. property owners will appreciate the efforts to retain our historic preservation movement and will improve the facades and back entrances of their buildings. the downtown, continuing to serve as the heart of the city, will be clean, safe and attr