Stuvie-Ip

as technology is transforming traditional industries, and effective intellectual property strategy and management is imperative for any company operating in today’s big-data, tech-driven global economy. start-ups and smes need to put in place clear intellectual property (ip) strategies to support their business objectives. ip rights are often seen as passive insurance policies taken out on inventions, and their value and benefit often overlooked. this falls behind how ip is being used around the world to create tangible commercial value for start-ups and smes. ip strategy should be a core business conversation in order to maximize innovation, advance competitive strength, and enhance the overall corporate strategy of a company, business or brand. a successful ip strategy must offer a tailored, business-centric approach. proactive and focused ip strategizing cuts across all industries and can be used to create new business partnerships, drive mergers and acquisitions, block competit