Subtl Beauty

subtl beauty is a direct-to-consumer, online beauty brand. unlike other trend-based beauty brands, subtl beauty is solution-driven and seeks to solve makeup and skincare problems through innovation. the subtl beauty stack, our signature product, will be launching in the fall of 2018 and will serve as the official launch pad of our brand. the beauty stack takes traditionally bulky, oversized makeup products, that women use on a daily basis, and serves them in a compact, convenient stack giving women more portability and flexibility in their daily beauty routine. through value-based, content-first marketing and communication we hope to generate meaningful relationships with our consumers and scale our brand through consumer-generated requests and feedback.