Subtraction

startups and huge corporations face many of the same questions when developing digital products. how does this add to our bottom line? how will it work with our existing products? how can we get people to use it? perhaps most importantly, how do we efficiently pare down lots of ideas into a powerful minimum viable product? subtraction is a three-person product design team that helps you answer all those questions. we’ve worked on everything from large-scale websites to ground-breaking mobile apps and complex internal systems. because we are veterans with overlapping expertise in business planning, user experience, brand development, engineering, content creation, and product management, you gain the benefit of broad product thinking in a tight, potent package. we focus on helping clients design world-class products through a process of goal definition, discovery, and iteration. it’s not a cookie-cutter approach – we tailor it to clients and the industries in which they operate.