BJF Digital

the biggest mistake i see clients making is relying solely on "purchase events" alone to guess if their online business is doing well or not. in reality, a purchase event is just an outcome. if you want to avoid years of missed opportunity you need clear vision on how you are achieving your desired outcomes. why? so that you can repeat them more often and at higher volume. so that you can cease throwing away precious time and resources guessing what to improve in your online business, and finally get to work on what actually does work! if you are offering a product or service online you have a digital business. if you have a website for the purpose of driving traffic to your physical location, you also have a digital business. *analytics is one of the essential tools i use to help us understand your customer's entire purchase journey. this is only the very beginning of instantly recognizing your highest value visitors based on their behavior, and learning from them to i