Sue B. Zimmerman Enterprise

i fell in love with social media in 2009 when i first began using facebook. my online business benefited immediately from the marketing oomph i got from posting photos of customers posing with their purchases. see that photo on my facebook wall? that’s me with my arm around a happy customer. she’s wearing one of my new beach tunics and looks great. three people post compliments and the fourth asks “how much?” i quickly reply in the comment thread. ka-ching! i just made another sale on facebook. two years and 4575 fans later, facebook has become my most valuable social network and is where i engage daily. it’s all about sharing content that’s true to my brand. now i’ve also added other social media apps to my iphone and daily routine. i also use twitter, instagram, pinterest and foursquare.