Sue Ismiel & Daughters

award winning inventor, entrepreneur, businesswoman and nad’s creator sue ismiel is celebrating nad's 20th anniversary by launching a world first diy nose wax as featured on channel 9's a current affair. http://aca.ninemsn.com.au/article.aspx?id=8525541 sue initially created the nad’s natural hair removal gel wax to help solve her daughter’s unwanted hair problem. “20 years ago i was desperate and determined to solve my daughters unwanted hair problem, so i became a mad scientist with no scientific qualification and developed nad’s from my kitchen. i learnt later that the unwanted hair problem was such a big problem, people all over the world were looking for a solution, i now lead a global organisation from my office based in sydney." – sue ismiel. the depilatory category started in 1997 when sue began to airfreight 30 thousand units per day (one 40 foot container) to the usa, which is now worth hundreds of millions of dollars around the world. sue's vision is to double the value of t