Suffer Better

building community suffer better is a community of athletes from across the globe who are driven by an approach to training and life embodied by suffer better. we care passionately about what we do, how we do it, and how we impact others and our world. we give our all in every aspect of our lives and we give back to others less fortunate. our mission is to use our platform of people, partners, products and events to build a thriving global community of men and women inspired by the mantra suffer better. we train and live life to the fullest, avoiding shortcuts and embracing the pain it takes to reach our goals, and we give back. each day we give our all in what we do. we don’t give up and we don’t back down. but it isn’t just about us. it is about helping others live their fullest, too, so we also give back - donating 10 percent of all we make to a variety of impactful causes. for us, what we give back is what we call “the 110.” we print it on our stuff as a reminder to always give our