Sugar! Design Confectionery & Candy Store

sugar! opened its first shop in budapest on 4 april 2008. when we created the confectioner’s, we tried to establish a unique and topic-based confectionery store, which is viable in the long term as far as its visual features, product range, services and operational structure is concerned, and which relies on previous confectionery traditions but definitely exceeds them, interpreting bakeware and sweet things in a wider dimension. our fundamental aim is that sugar! as a brand should not only be identified with confectionery, a candy shop or not even a café or a creative team, but with a certain feeling. sugar! was conceived with a special feeling, which still determines the company’s everyday life. delighting people, surprise, positive thinking, hedonism and open-mindedness are characteristic of us, just like irony, adoring fashion, craziness and partying. awards: 2008. businesswoman of the year - cosmopolitan award (eszter horváth, founder) 2012 dessert crazy - book (best selling g