Sugartrek's Foodie Finds

sugartrek® is a mobile, diy augmented reality experience that turns the decision of ‘where to eat?’ or a wait time for tables, into a fun social adventure of discovery leading happy, hungry customers to your business. from the mobile app, sugartrekers seek out and capture items that lead to free nudge items, like a glass of wine, before others can, as they decide between old favorites and newly discovered locations. food trucks and restaurants launch free adjunctive menu items that, when captured, result in exponential reciprocation from the consumer in the form of additional purchases and sharing, all with the touch of a button.