Sujet

stories change cultures. they change minds. they persuade people to action. they are the main way we transfer values across companies, communities and countries. isn't it odd, that most corporate and community leaders concentrate on their proposition - finding and explaining their point of difference. when very few people relate to propositions. they relate to stories. in fact we all do. from the time we can first speak, and possibly before that, we crave them. we're here to help corporations to find their story, to structure it, and share it with the world.