Sullivan Marketing & Communications

a creative and strategic public relations and marketing executive with an extensive track record launching and transforming brands. highly skilled in all areas of marketing, public relations, public affairs, media relations, cause marketing, event management, sponsorship and partner management and crisis management. founder of a boutique marketing and communications firm partnering with small and mid-size cpg companies to drive brand equity and meet their business objectives. seventeen years of my career were at the boston beer company where i was part of the leadership team who: • closely collaborated with boston beer's founder jim koch to wage the david vs. goliath craft beer revolution that transformed the entire beer category through a multi-year, highly strategic and widely lauded communications effort. our integrated marketing and communications campaign helped give rise to the craft beer movement that swept the nation. • conceived and implemented samuel adams brewing the a