Sum of the Odds

consumer-centricity is the foundational flaw of marketing, and the simple way to break free from it is to embrace the polar opposite of the the consumer - the producer. producers of happiness and success. of ability and skills. of growing-up-ness an not-growing-up-ness. of belonging-ness and individual-ness. of hero-ness. of jester-ness. of roaming-ness and rooted-ness. of kobe system-ness. and of the million other complementary and contradictory nesses that jostle and collide to form the ever-mutating gestalt we call life. it stands to reason that if brands desire meaningful connections with people and wish to engage them on a level beyond flash, re-imagining consumers as producers would be a lovely place to start. our approach to marketing turns the current thinking on its head. if you are interested in knowing more about what we believe is the way to go, please get in touch with us.