Summer Hours

bardot frolicking on a st tropez beach, oranges rustling in a breeze, hockney painting in a swimming pool, sunlight reflecting on a mallorcan home. a quick scroll through the instagram account of summer hours gives a clear sense of the clean fragrance brand that launched last july. it has its own distinct, effortlessly cool vibe. "we get messages daily from people saying how much they love our aesthetic. instagram is definitely the point of discovery for our scents," says founder beth maloney, who is also the brand's graphic designer. "we intentionally post more about our inspirations—art, design, music, film, travel, and nature—than about our fragrances. collectively, the images we love express our brand ethos and evoke our scents better than if we'd simply posted pictures of our bottles on repeat." the four scents of summer hours—80°, le week end, romanesque, and new wave—are created from natural and safely synthesized ingredients of the highest quality. the fragrances are certifi