Summerzmedia

scaling businesses through the use of social media has been my passion since 2010. this passion started as a hobby – connecting businesses of friends and colleagues with their target audience, kick-starting their sales and helping them to realise that their goals were a possibility. i’ve always enjoyed the process, reverse engineering, testing, failing and failing some more until i figure out what works, and then continuing to test to figure out what the best results achievable are, allowing me to utilise algorithms and my findings to produce the best possible outcome. this process, over the years, has allowed me to realise most businesses have a fundamental issue. most businesses grow, rather than scale. due to this, while their revenue grows, their expenses grow at a similar rate. what businesses are failing to realise is that social media is the number one way to scale. scaling is to increase revenue drastically while minimising resources spent if spending them at all. so, m