Sundlight Market Research & Analytics

illuminate your marketing data! extensive and proven experience in designing, executing and analyzing quantitative market research. focused on using data and facts to reach objective conclusions about a business situation and course of action. consistently used such learning to help grow sales across a wide range of brands and categories, e.g., cpg, retail, spirits, otc, lotteries, restaurants (qsr & fast casual), senior care and more. we take on a variety of work from small-scale data analysis to large scale market research/analytic projects. primary market research: concept evaluation, tracking surveys, attitude & use studies, pricing research, consumer segmentation, discrete choice/maxdiff studies, customer satisfaction surveys analytic experience: nielsen/iri sales data, nielsen/iri panel data, prime prospect id (omni/mri/simmons), copy testing, new product forecasting/evaluation, a/b creative testing, advanced statistical capabilities. subject matter expertise: evaluating