Sunshine Coast Tourism

the official destination marketing organization for the sunshine coast, b.c. canada. our job is to promote the entire region of the sunshine coast (from howe sound to desolation sound!) as a fantastic travel destination to the rest of the world. as a non-profit organization, we are led by a volunteer board of directors and a small staff team, plus more than 250 members encompassing all facets of businesses within the tourism industry spanning the entire sunshine coast. we create bold, inspiring, and engaging marketing campaigns that inspire visitors to plan their trip, and we work diligently to create brand awareness and advocacy for the sunshine coast, bc as a travel destination. as a non-profit, we are supported by our membership, local and provincial government who all see the value in the tourism economy and our ability to unite together to market the sunshine coast in a way that no one business could achieve individually. our mission: sunshine coast tourism’s mission is to build a