Sunshine / M&c Saatchi

sunshine is asia’s creative planning company and we love solving business problems. whilst there are many agencies who claim to do a similar thing to us,in reality, we have 2 specific strengths over all of them. 1. we understand how culture influences everything 2. we deal in ideas, not just advertising ideas despite all the claims, most communication companies can only play at the commercialend of creativity, but we're not like that - we're at the creative end of commerciality. what this means is that we don't have any agendas in meeting a clients challenge...we're just focused on identifying, creating & producing the most interesting ideas that allowour clients brands to flourish, not just financially, but in terms of how people, culture & societyfeel about them. in essence, our role is to liberate brands and our strategy is creative intelligence.