Sup Business

sup business is a business-to-business focused, community-based media company using the web and our print publications – insideline and sup business – to reach the standup paddle industry and beyond, into new markets and opportunities. we race, surf, and tour upwind, downwind, through the waves, and along the rivers and lakes. having grown up in around the outdoor and beach culture, we are the sup culture. our network of industry insiders extends across the county and around the world, keeping manufacturers, retailers, and industry professionals on the leading edge. we value craftsmanship in actions and in words, the adventure of new territory, and coming together as a voice for the industry. we are the first and only industry news source for standup paddling.