Sup Foods

sup was created to support emerging british food and drink businesses. we commit to helping these brands in the foreground, by telling their stories and selling their products to consumers, and in the background. there are several ways that we support our suppliers in the background, all of which give them the tools to grow in the most sustainable way possible. did you know that only 40% of start-up businesses continue to trade past the initial 3 years? our mission is to drive that success rate up! with a little bit of additional help from us, we believe that we can all achieve our dreams.