Super Collective

super collective is a creative incubator based in amsterdam that develops meaningful and innovative total concepts. we translate trends and the needs of the client into iconic and meaningful designs, visual storytelling and unique concepts. projects are based on a comprehensive analysis and strategic underpinnings. it is not just about the 'what 'of the product, but also about the why. super collective is inspired by roberto verganti, professor of management of innovation, milan "consumption-driven wealth and status are being replaced by identity, belonging, and a strong desire to, contribute and do something “meaningful” rather than just acquire things. design-driven innovation, argues that there is a “third way of innovation,” driven by meaning, or to be more precise, by those cultural “interpreters” who have the ability to “make sense of things” and give existing things new meaning — and thus create new markets."