Superbrands Singapore

superbrands is the world’s largest international brand awards programme operating globally in more than 90 countries. first launched in london in 1994, superbrands has been awarding leading brands in singapore since 2001. superbrand status is awarded for quality, reliability and distinction by a combination of consumers voting for their “favourite” brands across comprehensive list of brand categories, or by the brand completing a brand submission process and achieving the minimum qualifying criteria. participation in superbrands is by invitation only, and offered to the most outstanding brands in their field. attaining superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.