Superice

superice is a startup in the food commodity space with an objective to power citizens towards a healthy living and ensuring accessibility of citizens to regional variants of rice from all corners of the country. it was founded on nov, 2021. our founder mr. amar jyoti, an alumnus of nit surat post working in the corporate sector for about 8.5 yrs., realized the importance of a healthy diet for long sustainable work life. when we talk about a nutritious diet, usually it is centered around processed foods like protein bars, oats, muesli, etc. but we tend to ignore the staple foods we intake in our daily meals that form the building blocks for healthy living. amar realized the gap in this arena where except for a few traditional age-old business houses, this market of commodity food items is highly unorganized. when it comes to rice, each state or region has its local rice variant of rice, which people usually buy from local stores in loose form. there are nearly 6000 rice varieties cu