Superior Water, Light and Power Co.

superior water, light and power co., a wholly owned subsidiary of allete inc., sells electricity, water and natural gas to customers in superior, wisconsin, and adjacent areas. we've served the city of superior and surrounding areas in northwestern wisconsin since 1889 and have 15,000 electric customers, 13,000 natural gas customers and 10,000 water customers. by purchasing electricity at wholesale prices, we are able to combine reliable service with rates that are among the lowest in wisconsin and competitive nationally. having connections to two interstate pipelines also provides for competitive rates and enhanced reliability for our natural gas system. our state-of-the-art water treatment system draws water from lake superior, provides high quality water to customers and has the capacity to serve large industrial water-users.