Superlaces

superlaces: a brand devoted to your ultimate comfort while walking/ running. for many years we were looking for a brilliant idea that could make people’s lives easier. walking down the street, one can see many people trying to tie their shoelaces, or mothers trying to tie their kids’ ones. and there comes the big question: how many precious moments of our lives have we lost in order to tie our shoelaces? how many things that were worth seeing and passed in front of our eyes? at that point, we were truly inspired- inspired to offer an alternative to that time-wasting phenomenon. just think about it: how would it be if you could substitute your normal laces with cooler, alternative ones that don’t need tying? and there is where our company comes in. inspired from everyday problems like the one mentioned above, we decided to create and promote an alternative product: no-tie shoelaces! yes, that’s it. laces that look like conventional ones but have one major differe