Supermarket Sarah

supermarketsarah.com is an online department store which allows creatives to sell and merchandise a curated selection of pieces in a uniquely personal style. items are placed on real 'walls' and users simply click and buy. background: supermarket sarah was founded by sarah bagner – a former digital creative who wanted to bring the personal into online shopping. an avid fan of market shopping sarah was surprised that the online world offered nothing in terms of bringing this personal and fun way of shopping into the digital sphere . concept: in response she set up a curated selection of objects in her own living room and invited customers online to click and buy straight from the walls. how: supermarket sarah launched at the right time.striking a chord with a blogosphere thirsting for invention, it went viral due to its unique design and personal approach. it soon spread from sarah's living room to galleries, shop fronts, bars, receptions and selfridges shop floor. today it is a canvas