Superscript, Writing and Editing

professor + author + entrepreneur = brainy freelance writer with business intuition i've shown thousands of students the secret to written persuasion: clarity of focus, simple language, and a pinpointed audience. now i do the same for organizations. after interviews and research, i weigh the glacier of fact and concept, then boil it down to its core message. i package it in words that build relationships. finally i find the angle to slip it past the reader's guard. how have i made the jump from academics to commercial writing? after teaching, i ran my two small businesses for over ten years. business now informs everything i write.