Supertight Brand

brand specialization consulting for visionary, mission-minded entrepreneurs today we live in a world where empathy for our clients, precise focus, and supertight specialization isn't just noteworthy. it's mandatory. the world isn't going to get less specialized. it's going to get more so. every single freakin day. your clients are going to have more and more choices for how to spend their money. why will they choose you? why is your offer unlike any other offer they could consider? how will you compel them, not sell them? like many entrepreneurs, you may be caught in the powerful temptation to appeal to many different groups of people. this is normal. but deadly. the next step is crucial. everything hangs on it. it's identifying the particular people who are already in pain from the lack of what you want to share. it's finding the people who are willing and able and need your help (and specifically your help) so bad they are very happy to pay. then we want to find the most