Supporting Innovation LLC

find that blockbuster b2b industrial product that will drive growth at your firm - a new age of npd market research supporting innovation llc (si) helps b2b new project development (npd) teams dramatically improve voice of the customer (voc) interview outcomes when researching product opportunity in new markets or what we call “unfamiliar markets.” si started after requests from npd teams for specific help with identifying and securing voc interviews with companies in targeted “unfamiliar markets.” we also helped these npd teams find the very best experts in targeted “micro-markets." our firm uniquely provides our clients’ npd teams with access to voc interviews with exactly the right executive contacts at “non-client” companies. we also identify and provide access to highly involved ‘market and technical experts’ in a highly targeted “unfamiliar market.” b2b npd teams will be the first to tell you they don’t enjoy doing the very demanding and time wasting market research and cold call