Softway

softway is an independent agency that creates transformative experiences for businesses through strategy, design, development, and social influence. our capabilities - strategy - creation - promotion our approach think we gather data about audiences, users and markets. then we sift through the data to find consumer insights and unique positions. generate we explore every possibility and find meaningful ways to connect brands and their customers. create we code, we sketch, we design, we animate, we write, we build. we create fully integrated 360 degree campaigns based on solid strategy. activate once we build something, it needs to be activated. we get eyes on content, help adoption of new apps and nudge customers closer to conversion.