Better Communication Foundation, Inc.

the better communication foundation (bcf) researches and disseminates communication tools, resources, and techniques through webinars, newsletters, website postings, case studies, and the exchange of information among our constituents. better communication means reaching the right people at the right time for that outreach to be mutually valuable and to prevent the harm that can be caused by uniformed communicators. spam and do-not-call laws are evidence of severe historical misuse of communication technologies by organizations not following best practices. bcf emphasizes practices for reducing audience fatigue through the ethical application of analytics, data collection methods, data appends, data enhancements, deduplication, data cleansing, data scrubbing, and data purchasing. the future of effective communication to consumers, donors, event attendees, supporters, and clients depends the ability of these people to be marketed to in a relevant and ethical manner. bcf is a voice for t