Backwards Business

at this point in time, less than 30% of new businesses survive to the end of their third year. the vast majority fail because they cannot generate the revenues they need to survive let alone grow and thrive. why? the fact is that unless you sell something your target market wants to buy, you won’t make any sales and therefore no revenues. this is true no matter how well developed the product or how much belief and passion is poured into the business. what if it was because everything we learn and are taught about how to succeed in business is back to front? the standard entrepreneurial way to start a business is to start with the business idea, building the business or product up with only limited reference to the market until the product or business is launched. this is the exact opposite of what the really successful companies do. successful companies invest up front in understanding their markets to make sure that what they launch is something the market wants and will buy.