Suitable Strategies

suitable strategies is a financial behaviour specialist, combining hands-on experience with cutting-edge academic research to create award winning fintech solution, behavioural iq (be-iq™). working with renowned academics and experts in the field of human decision making, be-iq™ provides an unique and entirely new model and approach to understanding client risk, and financial capability. it measure levels of understanding and attitudes – including risk tolerance and financial awareness – using techniques rooted in nobel prize winning behavioural science, and measured against an annual uk-wide assessment of financial capability. understanding these factors is critical for firms looking to negotiate a new regulatory landscape where the onus is on the industry to demonstrate that they are doing all they can to ensure the best possible outcomes for consumers.